Supporting local traders is essential to preserving Cornwall’s unique economy and community spirit. At the heart of this mission is Par Market, one of Cornwall’s largest and most beloved marketplaces, where traders and artisans come together to sell their goods and connect with customers. Par Market is more than just a place to shop; it is a community-driven hub committed to the success of small businesses.
Our focus at Par Market is clear: we aim to support local traders in Cornwall by creating an environment where they can thrive. From providing flexible trading opportunities to organizing regular events that bring the community together, we are dedicated to helping our traders succeed in a dynamic and changing retail landscape.
1. The Heart of Cornwall’s Trading Community
Supporting local traders is about more than just offering a place to sell products—it’s about fostering a community where small businesses can grow and prosper. Par Market is home to over 70 stalls, offering a diverse range of products including fresh produce, handmade crafts, antiques, clothing, and local food.
Our traders represent the entrepreneurial spirit of Cornwall, bringing locally sourced and handmade goods to the market that reflect the region’s rich heritage. More than just shopping, customers at Par Market are engaging with the people behind the products. This personal connection helps strengthen the community and provides vital support for small businesses that rely on local patronage.
2. Adapting and Evolving to Better Support Local Traders
In today’s fast-changing retail landscape, it’s critical to adapt to the evolving needs of small businesses. At Par Market, we are committed to ensuring our traders can continue to succeed by providing the tools, resources, and flexibility they need.
a. Creating Flexible Trading Opportunities
At Par Market, we recognize that every trader's needs are different. That’s why we offer competitive, flexible trading opportunities with no long-term contracts. This flexibility allows traders to rent stalls on terms that work best for them, whether they are looking for a permanent spot or want to test the market with a short-term pop-up.
Our no-contract, affordable approach lowers the financial barriers to entry for new traders and provides established stallholders with the flexibility they need to adapt to changing business conditions. Supporting local traders in Cornwall means giving them the freedom to grow at their own pace, and we are proud to offer a platform that helps them succeed.
b. Promoting Traders through Market Events and Campaigns
A key element of supporting local traders at Par Market is our focused drive to host regular events. These events not only bring the community together but also provide traders with valuable opportunities to showcase their products to new customers. From themed market days to seasonal celebrations, our events are designed to draw foot traffic and create a lively atmosphere that benefits all traders.
Throughout the year, Par Market organizes events like food festivals, craft fairs, and family-friendly activities, ensuring there is always something exciting happening at the market. These events give traders a chance to participate in market-wide promotions, gain exposure to a broader audience, and benefit from increased sales. By continually creating buzz and excitement, we help ensure that local traders stay top of mind for both locals and tourists.
3. Supporting the Livelihoods of Cornwall’s Traders
At Par Market, the livelihood of our traders is at the heart of everything we do. We know that for many, trading at the market is more than just a job—it’s a passion and a way of life. That’s why we are committed to providing the support needed to ensure that every trader at Par Market has the tools and opportunities to succeed.
a. Training and Mentorship Programs
Supporting local traders in Cornwall also means empowering them with the knowledge and skills to grow their businesses. At Par Market, we offer advice, guidelines and assistance that cover everything from customer service to marketing and product management. We are committed to help traders enhance their business skills and improve their stall performance.
By providing access to these resources, we help traders build stronger businesses that can stand the test of time. We believe that supporting the growth of each trader contributes to the overall success of the market, creating a thriving environment where small businesses can flourish.
b. Market-Wide Promotions and Increased Foot Traffic
To further support our traders, Par Market is heavily invested in promoting the market as a whole. Our marketing campaigns, seasonal events, and community-focused initiatives ensure that customers are continually engaged with the market and its traders. By drawing larger crowds and increasing foot traffic, we create more opportunities for traders to connect with new customers and generate sales.
Through consistent promotional efforts, we make sure that Par Market remains a vibrant destination for both locals and visitors, ensuring that the livelihoods of our traders are secure.
c. Fostering a Strong Community Spirit
One of the most significant ways we support local traders in Cornwall is by creating a sense of community within the market. Par Market isn’t just a place to shop—it’s a place where people come together. We are on a mission to host events that bring the community into the market, from live music performances to children’s activities and charity fundraisers. These events will create a fun, welcoming atmosphere that encourages people to spend time at the market, fostering deeper connections between traders and customers.
By building strong relationships within the community, our traders benefit from a loyal customer base that values and supports local businesses. This sense of community is a key factor in ensuring the long-term success of local traders.
4. How You Can Support Local Traders in Cornwall
While Par Market is committed to supporting its traders, the success of local businesses ultimately depends on the wider community. Here are some simple but impactful ways you can help support local traders in Cornwall:
a. Shop Local
One of the most direct ways to support local traders is by shopping at Par Market. Every purchase you make from a market stall directly benefits a small business owner and helps keep Cornwall’s economy strong. By choosing to shop local, you’re not only getting unique, handmade products but also helping small traders sustain their livelihoods.
b. Spread the Word
Word of mouth is a powerful tool for promoting local businesses. If you’ve had a great experience at Par Market, share it with your friends, family, and colleagues. Whether through social media, leaving a positive review, or simply telling someone about your favourite stalls, your recommendations help local traders gain new customers and grow their businesses.
c. Attend Events
We host regular events throughout the year that are designed to support our traders and bring the community together. By attending these events, you’re not only enjoying a fun day out but also directly supporting the traders who rely on these events to engage with new customers and showcase their products.
d. Encourage Others to Support Local
The more people who support local traders, the stronger our community becomes. Encourage your friends, family, and neighbours to shop at Par Market and support the local economy. Every new customer that comes through the doors makes a difference in the lives of our traders.
5. Our Vision for the Future of Cornwall’s Local Traders
Looking ahead, Par Market remains committed to evolving and supporting local traders in Cornwall. We believe that small businesses are the backbone of the community, and we will continue to provide them with the tools, flexibility, and opportunities they need to succeed.
Our vision is to ensure that Par Market remains a vibrant, bustling hub where local traders can thrive and where the community can come together. Through our regular events, flexible trading opportunities, and community-focused initiatives, we are dedicated to securing the future of Cornwall’s local traders and keeping the region’s entrepreneurial spirit alive.
Together, with the support of the community, we can ensure that Cornwall’s unique market culture continues to grow and prosper for years to come.
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